General Assembly
2021
User Experience Design Immersive Fellow
Role & Responsibilities
This is where it all started. From leaving my career in public relations to diving into the world of UX/UI, General Assembly (GA) taught me the practical skills and mindset to be successful in this field. During my time at GA, I learned how to conduct user research, transform data into insights, and design & prototype based on those findings. It showed me what it takes to be a UX designer, and I hold everything I learned from this experience with me every single day.
Accomplishments
• Owned the design and discovery process of 5 projects, including web and mobile design solutions
• Developed user flows and wireframes for a mobile application, resulting in a fully functional hi-fi prototype
• Workshopped with a non-profit organization to redesign current website through product strategy, gap analysis, and lo-fi wireframing
• Organized and executed a 2 week plan to develop and design a new landing page to attract target users to client’s website
• Created a design system to improve efficiency amongst the design platform, helping to upscale future landing pages for future projects
